Stesh

Full launch creative direction for a new pistachio butter brand, moodboard to on-location shoot, all in-house.

Pistachio Butter · CPGManhattan, NYProduct & Brand Launch
Food photography for Stesh by Foreign Kollective
PHOTOGRAPHY, KYRAN JOHN / FOREIGN KOLLECTIVE · Product Photography ↗
AT A GLANCE · STESH
LaunchBrand build
FullCreative direction
NYCManhattan shoot

HARD PERFORMANCE NUMBERS ADDED AS CLIENTS REPORT THEM · IMAGES BEING UPLOADED.

The challenge

Stesh began in a Manhattan apartment, founded by a couple from the finance world with a soon-to-launch pistachio butter brand. They found us online and called us to handle the photography for their brand-new product, from scratch.

What we did

We built out the moodboard and the concept from the ground up, color grade, color scheme, props and variations, then location-scouted and shot in the common area of their own apartment, bringing in hand models to bring the idea to life. Full creative direction for a launch brand.

The result

A complete launch visual identity for Stesh, ready to introduce a brand-new pistachio butter to the market, concept to camera, all in-house.

BEFORE / AFTER · THE TRANSFORMATION

Same dish. Different story.

BeforeStesh food photo before Foreign Kollective
AfterStesh food photo after Foreign Kollective

REAL BEFORE/AFTER IMAGES BEING UPLOADED. IF THERE'S NO BEFORE, THIS SECTION CAN BE REMOVED.

SELECTS · FROM THE SHOOT

The frames that earned their keep.

Stesh photography select
Stesh photography select
Stesh photography select
Stesh photography select
Stesh photos deployed across web, menu and social
DEPLOYED · WHERE THE PHOTOS WENT

Shot once. Deployed everywhere.

Stesh's launch imagery gives a brand-new pistachio butter a premium, market-ready look from day one. Watch the behind-the-scenes reel from the shoot below.

Watch the BTS reel ↗
★★★★★
"[ Client quote coming soon, Stesh ]"
Stesh · Client
NEXT · KEEP GOING

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