Gigi

Two image systems for a Pelham Mediterranean counter: clean for the delivery apps, creative for the room.

Mediterranean CounterPelham, NYDelivery + Lifestyle
Food photography for Gigi by Foreign Kollective
PHOTOGRAPHY, KYRAN JOHN / FOREIGN KOLLECTIVE · Food Photography ↗
AT A GLANCE · GIGI
2Image systems
AppsDelivery-optimized
PelhamNew York

HARD PERFORMANCE NUMBERS ADDED AS CLIENTS REPORT THEM · IMAGES BEING UPLOADED.

The challenge

Gigi, a modern Mediterranean counter in Pelham, needed two very different sets of imagery working toward one cohesive brand: clean product shots for the delivery apps, and creative lifestyle images to sell the room.

What we did

First, pure clean white-background images built for Uber Eats, DoorDash and the other apps, because being able to actually see the food you're ordering makes people far more likely to order it. Then a second, creative set shot inside the restaurant, using the interior to sell the whole experience.

The result

The cohesive look pushed new customers through the door and drew a wave of influencer videos to the page, the comments say it all. Appetizing images that don't just look good, but bring people in.

BEFORE / AFTER · THE TRANSFORMATION

Same dish. Different story.

BeforeGigi food photo before Foreign Kollective
AfterGigi food photo after Foreign Kollective

REAL BEFORE/AFTER IMAGES BEING UPLOADED. IF THERE'S NO BEFORE, THIS SECTION CAN BE REMOVED.

SELECTS · FROM THE SHOOT

The frames that earned their keep.

Gigi photography select
Gigi photography select
Gigi photography select
Gigi photography select
Gigi photos deployed across web, menu and social
DEPLOYED · WHERE THE PHOTOS WENT

Shot once. Deployed everywhere.

Gigi's two image systems run where they each work hardest, clean shots across the delivery apps, and lifestyle images across their site and social.

See our work on their site ↗
★★★★★
"[ Client quote coming soon, Gigi ]"
Gigi · Client
NEXT · KEEP GOING

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