Effy's Cafe

A 20-year Mediterranean institution on the Upper East & West Side, feel-good food shot to feel exactly that.

Mediterranean CafeUpper East & West Side, NYCMenu + Brand Photography
Effy's Cafe photography by Foreign Kollective
PHOTOGRAPHY, KYRAN JOHN / FOREIGN KOLLECTIVE · Food Photography ↗
AT A GLANCE · EFFY'S CAFE
20+ yrsMediterranean
2NYC locations
Kosher& meatless

HARD PERFORMANCE NUMBERS ADDED AS CLIENTS REPORT THEM.

The challenge

Effy's Cafe has fed New Yorkers fresh, from-scratch Mediterranean food for more than 20 years, kosher, meatless, and beloved for its all-day boozy brunch across its Upper East and Upper West Side locations. A brand with that much history needed photography that felt warm, fresh and true to it.

What we did

We shot the menu and the cafe atmosphere, the brunch spreads, the mezze, the feel-good room, a library balanced between appetizing food and the welcoming vibe that keeps regulars coming back.

The result

Warm, fresh imagery that lives up to a two-decade reputation, running across both locations, the menu and social.

SELECTS · FROM THE SHOOT

The frames that earned their keep.

Effy's Cafe photography select
Effy's Cafe photography select
Effy's Cafe photography select
Effy's Cafe photography select
Effy's Cafe photos deployed across web, menu and social
DEPLOYED · WHERE THE PHOTOS WENT

Shot once. Deployed everywhere.

Effy's imagery runs across their website, menus and social, consistent across both Manhattan locations.

See our work on their site ↗
★★★★★
"[ Client quote coming soon, Effy's Cafe ]"
Effy's Cafe · Client
NEXT · KEEP GOING

Want results like Effy's Cafe's?