Four years turning a Swedish candy company into a full-blown lifestyle brand, one cohesive frame at a time.
HARD PERFORMANCE NUMBERS ADDED AS CLIENTS REPORT THEM.
Bon Bon came to us in 2022 with a bigger ambition than most candy brands: to be seen not as a sweets shop, but as a full lifestyle brand that just happens to sell candy. The job was cohesion, one visual language stretching from the simplest wrapped piece of candy all the way up to prestige creative campaign imagery.
Over the last four years we've curated Bon Bon's visual identity hand-in-hand with their marketing team, product photography, lifestyle campaigns and creative direction that all speak the same language. From imported Swedish candies to lifestyle merch, every frame reinforces the same elevated brand.
Today Foreign Kollective imagery is woven throughout the Bon Bon brand, across their website, their six NYC retail locations and their social. People don't read Bon Bon as a candy company anymore; they read it as a lifestyle brand that happens to sell candy.
Bon Bon's library runs across their full website, six retail locations, delivery and social, a single cohesive look from the simplest candy to the biggest campaign.
See our work on their site ↗"[ Client quote coming soon, Bon Bon ]"